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One of their latest mom hacks is repurposing a formula dispenser as an on-the-go snack container. Instead of throwing away old formula dispensers, use them to pack healthy snacks.

The new campaign broke on Aug. 1 and runs through mid-October. It targets moms ages 25-54 with two 15-second videos and supporting assets on target-relevant websites (e.g., women's lifestyle, food ...