Dressed in pink from head to toe and surrounded by her many pink possessions, four-year-old Jeeyoo strikes a pose in her Seoul, South Korea, bedroom for a 2007 photograph. Also in Seoul, six-year ...

While soft pastel hues are prominent in the cottagecore aesthetic, darker shades are acceptable, too. Warm, deep colors like ...

Business Insider spoke to writer, lecturer, and colour expert Gavin Evans about the reversal of pink and blue on traditional gender roles. Read the full transcript below: "In the early part of the ...