The brain weighs factors based on their importance to oneself and one’s social world as part of a complex calculation ...

Good luck with that, says Olivier Sibony, who studies decision-making at HEC Paris, a business school. A distinguishing ...

Emotions play a major role in making decisions. When integrated properly with rational thinking, they can enhance the effectiveness of the decision-making process.

Sometimes it is simply too hard to make a decision, so embracing randomness might help (Credit: Getty Images) Our modern lives can often leave us overwhelmed with choice – so might it make sense ...

1. Define the problem and outline what data you need. To use data effectively, it's essential to understand what information is necessary to make your decision and why before becoming distracted ...

Whenever you make a decision, networks of specialized cells called neurons in your brain go to work to determine the best choice. These cells’ computational work actually lights up our brains ...

Small business owners and managers make decisions on a daily basis, addressing everything from day-to-day operational issues to long-range strategic planning. The decision-making process of a ...