The so-called 'Cola War' or Pepsi vs Coca-Cola has become a bit of a one-sided fight. Only Pepsi tends to throw punches these days. For the most part, Coca-Cola remains above the whole thing while ...
Look, Pepsi, we've been through this. The brand has an insatiable appetite for poking fun at Coca-Cola in its ads, which only serves to emphasise its position as the underdog. And while Coke's recent ...
Pepsi vs. Coca-Cola is a tale as old as time. The two brands constantly compete with new flavors, advertisements, and partnerships. When Coca-Cola’s Sprite discontinued its cranberry holiday flavor, ...
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Pepsi's Misguided Ad Campaign That Attempted To Create A Pop Culture Statement Failed Spectacularly
Pepsi's marketing has long attempted to appeal to younger buyers, but this backfired terribly with one ad starring Kendall Jenner that ran in 2017.
Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...
The latest onslaught in Coca-Cola's 250 million baht (about US$6 million), six-month push includes a television commercial featuring FIFA's 2001 world player Luis Figo and plans to broadcast World Cup ...
Brand rivalries have been around for years, with the most obvious examples including the likes of Coca-Cola vs Pepsi and McDonald's vs Burger King. Often playing (with varying degrees of success) for ...
Los Angeles County is suing PepsiCo and Coca-Cola over plastic pollution, arguing that the companies knowingly misled the public about their products’ recyclability. “Coke and Pepsi need to stop the ...
Super Bowl XXV was played on Jan. 27, 1991, less than two weeks into Operation Desert Storm, the U.S.-led war to reverse Iraq ...
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