The "Pepsi Challenge" was a legendary marketing promotion in which regular people blind taste test one cup filled with Pepsi and another with Coca Cola. Upon tasting the colas, drinkers are asked ...

Some analysts believe that Pepsi has a shot at surpassing Coca-Cola soon, but not by selling more soda. Pepsi also has a broad lineup of snack brands like Doritos, Cheetos, and Lay's Potato Chips.

Pepsi has reignited the cola wars with its bold new campaign, Anytime is Pepsi Time, taking a playful jab at rival Coca-Cola’s Half Time push. The campaign launched with a striking full-page ...