Party City, the retail chain that dressed America in scary masks ... but costumes became the cash cow. MANDELL: One of the things that really made us in the Halloween business - we had a picture ...

What came first: America's obsession with Halloween or ... she reaches for the Party City ribbon stash. The retail chain dressed generations of Americans in scary masks, dramatic capes and vampire ...

It's time to sweep up the confetti, turn off the lights because Party City, the retail chain that dressed much of America in scary masks and dramatic ... decided that Halloween was not just ...