Pampers has seen impressive growth in P12Y through a shift into digitization and making digital a key pillar of business transformation. However, Pampers was still behind the market leaders and would ...

A campaign by Procter & Gamble?s Pampers diaper brand leverages a life-affirming YouTube video lullaby to reach millennial mothers who prefer to buy from brands that demonstrate socially positive and ...

One in four babies being born in the United States is Hispanic, the 2010 census tells us. For Pampers, this firmly pins future sales growth to the brand's success in connecting with Hispanic moms.