News

Pampers prioritizes emotional storytelling for new campaign, brand ethos

Launched with a tear-jerking ad around the NFL’s opening weekend, “Behind Every Baby” features several social-first elements ...

‘Love is Blind’s’ Lauren Speed Hamilton reveals most surprising part of pregnancy journey: ‘How come we don’t talk about [this]?’

The expecting parents and reality TV stars have partnered with Pampers on the brand new “Behind Every Baby” campaign.

Diapers and Football? Pampers Joins Swelling Ad Crowd Making Rush for NFL

Diapers and football? It's no accident! Procter & Gamble's Pampers is kicking off football season with a new ad it hopes will ...
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P&G selling China-made luxury 'bumbum' brand diapers as market share falters

NEW YORK (Reuters) -Procter & Gamble is selling luxury aloe-infused “bumbum” brand diapers made in China at retailer Target as its top-selling Pampers and Luvs brands lose ground to a growing number ...
The Times Leader

Pampers Offering Designer-brand Diapers

CINCINNATI — The Procter & Gamble Co. is aiming to make disposable diapers fashionable. Popular designer Cynthia Rowley has designed 11 styles of Pampers, including pastels, stripes, madras and ...

Tesco partners with Pampers to support parents of premature babies

Tesco has joined forces with Pampers to provide parents of premature babies with free nappies. The UK’s biggest supermarket ...