Natalie and Caleb Ebel of Backdrop targeted the pain points of paint to create a successful, Millennial-loved brand.

Paint color paralysis is real. And the only thing harder than picking the perfect shade is picking a house full of them. Too many jarring hues can leave you feeling like you’re walking through a ...

If you want to add a fresh coat of paint to your walls but you're not sure what the existing color is, don't opt for a ...

While paint samples can help you make a decision ... Read the original article on Martha Stewart. Simply upload a photo of your space and the app will recommend a paint color based on what's ...

Also look at the paint sample in various types of light to determine whether the undertones work together, she says, adding that she typically paints samples on the wall in at least two-by-two ...