PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

And after years of searching, I’ve finally found that unicorn product: Ouai Hair Oil is my new holy grail, and it starts at $16 on Amazon, which is currently running its first-ever Big Spring Sale.

This oil has become a staple in my hair care routine, and I highly recommend it to anyone with curly or dry hair.” Ouai’s popular hair oil is great for smoothing frizz and split ends ...

The OUAI Hair Oil is a powerful multitasking oil that can be used in various ways to achieve healthy, shiny hair. The product is formulated with Ama oil and Baobab seed oil, which help to hydrate ...

Ouai has teamed up with Byredo once again for another limited-edition hair product. This time, it’s a leave-in conditioner – here’s what we thought. Tag the words “collaboration” and ...