Auto-converting Optimus Prime toy. Hasbro. As toys become more and more complex, it isn't a surprise the Transformers toys would eventually turn into robots themselves.

This is a large toy full of surprises. Back when Hasbro revealed the existence of a self-transforming Optimus Prime toy from the original Transformers, many couldn’t believe their eyes. Well, it ...

What’s more, this new Masterpiece toy of Optimus Prime is actually the fourth time Takara Tomy has tackled the fearless Autobot leader. Back in 2003, the Masterpiece line was kickstarted with ...

When Hasbro announced its deal with robot-toy maker Robosen in 2021 and showcased the Robosen Optimus Prime it was a HUGE deal in the world of toys and toy collecting. It took Robosen over 11 years of ...

Hasbro’s new $700 Optimus Prime Auto-Converting Programmable Advanced Robot makes the Transformers dream a reality: its the first toy from the company that can automatically transform on its own.

Lego Optimus Prime Is a Flawless Retro Toy Mashup That Actually Transforms Two of the greatest toy lines of all time combine forces to create a set that '80s kids are powerless to resist.

The Bayverse Transformers movies have made a name for themselves with how they took many design liberties in creating characters. Compared to his G1 version, Ironhide looked nothing like the ...