Almost every sales trainer recommends asking open-ended questions. They rightly point out that close-ended questions (e.g. "How many widgets do you use every year?") tend to create a lull in the ...

Every poll involves a questionnaire that contains a standardized set of questions that are asked of every person. The way a question is asked can affect the answers that people give. In an open-ended ...

Gathering around a table and sharing a meal with others has long been a means of fulfillment. Eating is a biological need and connecting with others is a deeply rooted need. It’s no wonder that ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. Among the tools that survey researchers use to gain a deeper understanding of ...

Data allows businesspeople and other individuals such as researchers to develop products or services or understand particular issues. How people gather this data, however, varies based on situational ...