Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

eCommerce spending jumped 55% during the Covid pandemic, and many of those shopping behaviors are now cemented in habit. The surge in eCommerce continues as consumers value speed and convenience as ...

Associate Professor Emiliano Dall’Anese and his research group examined that concept for a paper that recently won the prestigious ‘Best Paper Award’ in the IEEE journal Transactions on Control of ...

For years, digital marketing has seen constant debates about the “death” of SEO. But as long as people search for information, products, and services online, optimization will remain essential. Search ...

Abstract: Despite the advancements of autonomous systems from decades of engineering, there is always the need to make them even more efficient and reliable. Machine learning holds great potential to ...

Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in ...

BEAVERTON, Ore.--(BUSINESS WIRE)--Gurobi Optimization, LLC, the leader in decision intelligence technology, in collaboration with Dr. Joel Sokol, Harold E. Smalley Professor in Georgia Tech’s H.

Generative Engine Optimization (GEO) is a digital marketing discipline focused on optimizing content and online presence for ...

IFS PSO helps organizations better manage their field resources resulting in improved customer satisfaction, increased productivity and better adherence to customer commitments. IFS PSO consists of a ...