"These typically lighten up to five shades, so if you are a medium brown color, they can take you to a soft golden blonde. Or if you have dark hair naturally, they will lift to a nice caramel ...

It’s a color ... bleached strands. These thick gray pieces offer a nice contrast to the darker base as seen on model Joani ...

This is perhaps why Bleach London’s range of at-home products is so comprehensively thought-out when it comes to formulations. This includes its latest launch, which might just be its smartest to date ...