The NBA, WNBA and G League are rumored to have an extension on the books ... He felt that response demonstrated why Nike is ...

If it is successful in the marketplace, a brand extension can burnish the brand's image. Thus, customers like Nike better when it's relevant to so many domains of their sporting and casual living ...

Nike will launch a new women’s activewear brand in the US this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to ...

The sportwear company Nike, which has faced lagging revenue and relevance, is teaming up with reality TV star Kim ...

Nike has signed a new "long-term" partnership with Kim Kardashian's shapewear company Skims to launch a new brand called NikeSKIMS. The new brand will include a collection of apparel, footwear and ...

NikeSKIMS is exactly what it sounds like: Sports gear titan Nike and Kim Kardashian‘s shape-wear brand SKIMS have announced a joint label focussing on women’s activewear enhanced with SKIMS ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

Nike has teamed up with Kim Kardashian's intimates brand Skims to launch a new line of activewear as the legacy sneaker giant looks to win over more women and better compete with Lululemon ...