This is because Johnnie Walker has colour-coded labels that designate the different levels. It begins with Red Label, the cheapest, and moves up to Blue Label (one of the most expensive) and beyond.

The strategic objective was to create a campaign which resonated with a much younger audience than what the brand was perceived to be for. Historically Johnnie Walker has always been seen as a ...

Johnnie Walker officially unveils Johnnie Walker Vault, a new global luxury platform grounded in blending artistry - uniting bespoke blends, collaborations with cultural icons and luxurious ...