So what makes a mobile display advertisement effective? Screen real estate The Mobile Marketing Association has defined and published standards for global ad units to ensure that there is enough ...

Whether you want to add a second display to give small-group presentations, view two programs full-screen side by side, or touch up designs with a stylus, you can find a mobile monitor ready to serve.

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A display ad was considered viewable by the researchers when 50% of its pixels were in view on the screen for a minimum of one second. The viewability rate reflects the percentage of ads determined ...