Gatorade, a PepsiCo brand, launched a new global campaign featuring soccer stars Lionel Messi, Roberto Carlos and Robert Pires a week ahead of the start of the FIFA World Cup, per a press release. A ...

Messi’s message of inspiration dovetails with a limited-edition Gatorade Gx bottle co-designed by the footballer, featuring illustrations of his life and achievements, fresh from a spot in ...

“The category is saturated, so it all comes down to price parity and distribution, assuming Messi has secured some good deals to try and actually compete with not only Prime but also ...

Soccer star Lionel Messi is partnering with White Claw's parent company to release a new sports drink. The hydration beverage is expected to rival the likes of Gatorade, Prime and BodyArmor.