In this Leo Burnett spot, directed by Knucklehead’s Tony Barry, McDonald’s satirises the world of hipster coffee shops, contrasting the bewildering array of choices awaiting the caffeine addict with ...

Quick-service restaurant McDonald's ran a campaign for its coffee to increase sales, gain share of voice (SOV) and overtake Starbucks to become the top coffee brand in Hong Kong. In 2023, McDonald’s ...