Mattel Inc. (MAT) and the manga and anime media brand TOKYOPOP have partnered to create original manga-style graphic novels for ...

There is some optimism in the toy industry that holiday sales may outperform expectations. Toy sales have shown recent signs ...

Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, letting smartphone owners easily purchase holiday gifts on the way to work.

When “Weird Barbie” became an unexpected breakout hit of the “Barbie” movie last year, Mattel kicked its new ... rapidly ...

Mattel is doubling down on its plans to expand "outside the toy aisle" after the smash hit Barbie movie. The comments come as the California-based firm said its sales fell by 12% for the three ...

The head of toymaker Mattel has been saying for years that movies would help the company revive sluggish sales. The company's latest results show just how much help is needed. Barbie billings ...

Walmart, Mattel partner for mobile bar code-enabled virtual toy store Walmart and Mattel are teaming up to bring a mobile-enabled toy store to commuters during the holiday shopping season, enabling ...