Following the overwhelming success of the Barbie movie, toy brand Mattel has begun work on an American Girl Doll Movie which aims to recapture a bit of that cinematic magic. Originally debuting in ...

incorrect website is not appropriate for children,” said Mattel, which is known for brands such as Barbie, Hot Wheels, Fisher ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its 80th anniversary.

The doll was available exclusively at Toys “R” Us and on their website. Jewel Girl Barbie is displayed by Mattel at the American International Toy Fair in New York on Feb. 14, 2000.

On March 1, Mattel will debut limited-edition dolls inspired by the forthcoming film’s courageous heroine, Snow White, played by Rachel Zegler, and the jealous Evil Queen, portrayed by Gal Gadot.

Inside the biggest change in barbie’s 57-year history–and what it says about American beauty ideals Part 1 Barbie’s dress won’t fit. I’m sitting in a bright pink room at Mattel’s ...

That all changed thanks to the help of a few pivotal Mattel employees who passionately told the powers that be that little Black girls ... of dolls, I wanted to make sure that the African-American ...

MIAMI – Mattel created Barbie dolls of two Brazilian disability advocates as part of a special edition collection to mark International Women’s Day on Saturday. The collection celebrates four ...