The marketing plan is much more than an advertising plan. This plan identifies your customers, explains their needs and ascertains the product's benefits. The marketing plan also explains the details ...

To succeed, a strong business will need an excellent, well coordinated marketing effort. To generate the sales that make business owners sleep well at night, your business will need a good marketing ...

The way marketing strategy is created is changing. So is the way it works, how it’s executed, and what’s expected. For insights on how the role of marketing strategy is evolving, I asked Brian Gregg, ...