Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At a Zeta Live conference, a speaker discussing the importance of customer centricity ...
For years, HR leaders have embraced marketing mindsets to attract top talent. We've refined our employer brands, invested in recruitment marketing and polished candidate experiences. But once the ...
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Why AI spending isn’t boosting marketing
Imagine a company investing heavily in faster ambulances while ignoring the pothole-riddled road that keeps causing accidents. It sounds weird, but, according to a new survey, this is happening in ...
No longer a far-off futuristic idea, artificial intelligence technology has seen its popularity skyrocket in recent years. Its usage continues to grow rapidly and exponentially: According to IBM’s ...
The B2B buying cycle has a start and an end, but the path between the two is rarely straight. New research across 632 APAC ...
Visit Nebraska’s application cycle is now open for both the Visit Nebraska Marketing Grand Program and Community Impact Grant Program. The programs offer funding opportunities to organizations to ...
Forward-thinking retailers are now shifting to a new approach: incentives marketing. This strategy unifies promotions and ...
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