Marketing technology makes it possible to map the customer journey in far more detail than ever before. And a more accurate customer journey map can guide your marketing to be more strategic, better ...

So, how do businesses achieve that knowledge? With the help of customer journey maps. Customer journey maps help businesses visualize customer interactions and identify quickly and clearly what is ...

Uplatform has announced the release of its latest guide, "Player Journey: Maximizing Profitability at Every Step of the CJM." ...

As business leaders, we typically focus on products (which are important), but we often forget a crucial part: the customer's ...

There are three innate benefits that all brands can reap from an optimized customer journey, also referred to as Customer Journey Mapping ... Sometimes omnichannel marketing isn’t the answer ...