To meet this demand, you’ll need to be practical as well as creative — skills you’ll gain through your mix of business and communication classes. The topics you’ll study include: As the marketing ...

At Marketing and Communications, our mission is to promote and protect ... including the UAB website, UAB Magazine and the UAB Mix research blog. We create websites and other communications vehicles ...

A study of advertising and other forms of marketing communication, including key theories of marketing communication, elements of the communication mix, and effective campaign design. The fourth ...