Allison Worldwide's Managing Director, Media + Influence, writes "How consumers interact with shareable, influencer media and ...

The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Making Data-Driven Marketing Decisions Has Never Been This Accessible For years, Marketing Mix Modelling has been the domain ...

This is a preview. Log in through your library . Abstract As a new type of word-of-mouth information, online consumer product review is an emerging market phenomenon that is playing an increasingly ...

Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations. Our marketing ...

The combined market for cereal/granola bars and energy/nutrition bars is projected to approach $8.3 billion this year. Marketing often makes the difference between a struggling brand and an industry ...