Have you ever wondered why companies advertise in strange locations? Or why they have billboard ads and not TV ads? Well here ...

The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

When companies need to speak with their clients there are a number of ways, advertising to them, the sales team can reach out ...

Some marketers are known to remind their clients or bosses that the average consumer has a shorter attention span than the average goldfish. It can be an effective rejoinder for when a marketing ...

Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

This is a preview. Log in through your library . Abstract This paper gives a general, theoretical treatment of the interdependency between price and communication expenditures. We analyze how ...

This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations. Our marketing ...