The expression "marketing and communications" is often used to denote all facets of a company's marketing process, including communication. In reality, marketing is an umbrella concept and ...

We all know the marketing mix, or the 4 Ps of Marketing, but what if we focus more on the consumer side of things and come up ...

It doesn't take long for a small-business owner to discover a few truisms about marketing: there is a bevy of mediums to choose from and, contrary to what some people may say, none of them is free – ...

Marketers today face a common challenge: how to stand out in an environment where audiences are overloaded. Inboxes are full, ...

Although some called 2016 the year of attribution, many marketers (and their bosses) still aren't clear on exactly what marketing attribution is. The concept is simple: You attribute credit and value ...

This degree will prepare you for a career in marketing communication with a multi-faceted understanding of product development, sales, advertising, marketing and public relations. Our marketing ...

Garrett Andrews is an adjunct faculty member in the Department of Political Science at Portland Community College where he teaches State and Local Government. Veronica Beagle is the managing editor ...

The combined market for cereal/granola bars and energy/nutrition bars is projected to approach $8.3 billion this year. Marketing often makes the difference between a struggling brand and an industry ...