Taking a proactive, rather than a reactive, approach to reputation management online is an insurance policy for when crisis ...

Q1 2026 Management View CEO William A. Newlands stated that "the quarter was as we expected. We saw a significant amount of consumer concern that has continued from the past quarters into this quarter ...

Brand management companies Authentic Brands Global and WHP Global have submitted bids to acquire apparel retailer Lands’ End , according to two people familiar with the matter.

And, while brand development often used to be reserved for over-the-counter (OTC) products, strategic brand management has now become a must for prescription products as well.

Reputation management shapes and maintains a favorable perception of a brand or individual online by actively monitoring mentions, developing positive narratives, and mitigating negative content.

Felix Münnich, former chief commercial officer at Mammut, has been appointed head of Europe at Deckers Brands (Hoka, UGG). He ...