To safeguard their clients’ brand image, help them build trust with customers and stay competitive in a digital-first world, it’s important for agencies’ public relations pros and marketers to stay up ...

Selecting the appropriate online reputation management company is vital for upholding a positive online image. From suppressing negative reviews to boosting brand credibility, these ORM services offer ...

We entered 2021 with renewed hope — vaccines on the horizon and a respite from the seemingly ever-long gloom of COVID-19 lockdowns and restrictions. In the absence of human-to-human contact, there's ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Cymbio, a Tel Aviv, Israel-based startup providing a marketplace ...

With increasing scrutiny on efficiencies across the board, here’s something operators may not have thought of. As brands reconsider their growth strategies in the midst of a pandemic and recession, ...

"Managing a Brand through Social Networks" sounds like it should be a training course designed for corporate marketing professionals. Such a course, though, might as well be targeted at an average Joe ...

Yum Brands unveiled a series of executive changes, including the appointment of a new chief financial officer, as Chris ...

Instagram is quietly building out software tools to help brands manage their direct messages with the app's users. The Facebook-owned photo-sharing app is building an API (application programming ...