A luxury brand may select a brand color that becomes synonymous with the brand - think ‘Hermes orange’ and ‘Boodles pink’ - yet luxury brand logo design is often black and white or dark grey.

Jaguar has debuted new logos and graphic designs, preparing to relaunch itself as an exclusive, high-priced luxury EV brand that competes in the league of Rolls-Royce and Bentley. A new "leaper ...

BofA analysts, led by Ashley Wallace, said in the Thursday note that the retail trend of leaning toward subtle, logo-less designs has hurt the luxury industry. "'Quiet luxury' is still in fashion.