Although the athletic apparel brand beat earnings estimates, investors are worried about potential price increases and consumer caution. Popular athletic apparel brand Lululemon Athletica is seeing its share price crash today.

Lululemon’s stock is on pace for one of its biggest routs in history after the athleisure maker warned that tariffs will dent its profit.

Lululemon’s stock were set to tumble Friday, after the athleisure-wear maker cut its full-year profit outlook and offered a second-quarter forecast that came up short of Wall Street’s expectations.