Around midnight on a Saturday this summer, Elon Musk announced he was scrapping the western world's most iconic social-media brand. "And soon we shall bid adieu to the twitter brand and, gradually ...

LINDA YACCARINO (X CEO): 90% of the top 100 advertisers have returned to the platform. In the last 12 weeks alone, about 1500 have returned – whether it is small business or big brands like AT&T ...

The company’s latest employee to depart is top executive Joe Benarroch, who was fired by CEO Linda Yaccarino after heading ...

Ad industry insiders said they felt spending on Elon Musk's X platform could help advertisers avoid some risks.

Asked for her response on Meta's decision to employ a community notes model, rather than use fact-checkers, X CEO Linda Yaccarino had a simple response: "How cool is that?" Rather than using staff ...

Angela Zepeda, until recently the top marketer at Hyundai Motor America, will become the new global head of marketing at the social-media platform. Elon Musk’s X Sued a Nonprofit Advertising ...

Interpublic Group recently signed an advertising agreement with the social-media platform; other agencies are also in ...

Elon Musk once bragged that his social network X “is by far the most interesting place on the Internets.” The company’s CEO Linda Yaccarino said “if it’s happening in the world — it’s happening on X.” ...

Twitter/X CEO and prime glass cliff candidate Linda Yaccarino appeared at the 2023 Code Conference on Sept. 27, speaking to CNBC's Julia Boorstin about the platform formerly known as Twitter.

It was before the US Senate that X CEO Linda Yaccarino joined bosses from the likes of Meta and TikTok to answer for how they would better protect children from sexual exploitation on their platforms.