The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price ...

Often touted as the holy grail for hair, this purple version of the famous Olaplex ... or those who are going from dark to light and who need to blast away brassy undertones before adding another ...

This often leaves hair more prone to damage, which brings about the dullness, brassiness and yellowish undertones that we strive to avoid. Aside from applying weekly hair masks, purple shampoo can ...

When they came out with purple shampoo and conditioner, it seemed like the obvious choice to keep my hair looking light and non-brassy ... those chic blue undertones. Plus, "a natural blonde ...

"Purple shampoo can also be used for anyone with highlights that need toning or whose hair naturally has a warm undertone who prefer ... I'm obsessed with this super light brightening shampoo ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. Blonde, gray, and naturally light hair requires so much ...

If you just got your hair dyed purple or any other color, these shampoos will work to keep your hue looking its best — details News Today's news US Politics World Tech Audio Computing Gaming Wordle ...

but it really does neither — unless you already have icy blonde hair, that is. Because purple shampoo, also known as toning shampoo, is designed to keep undertones at bay and help remove brassiness.

Plus, this formula helps lift, volumize and add fullness, making it especially good for those with fine or flat hair. R+Co’s Sunset Blvd Blonde Shampoo has a light purple tint that effectively ...