The pair decided to rework some of its classic ads, starting off with a modern spin on the brand’s 1985 “Launderette” ...

Levi Strauss & Co., making jeans since the 1850s, intuitively knew the baggy fit would catch on with younger shoppers, new to its dungarees. But it took technology to help the company see the ...

But dammit, like every bad Super Bowl commercial out there, it makes us want to pull on some Levi's 501s. One thing we do love here at Esquire, though, is our jeans. And more specifically ...