Keinan, Anat, Giana M. Eckhart, and Michael B. Beverland. "Kodak: The Rebirth of an Iconic Brand." Harvard Business School Case 519-051, December 2018.

In 1976, Kodak accounted for 90% of all film and 85% of camera sales in the US. The brand had dominated the analogue photography market for decades – it pioneered the use of transparent photographic ...

The “digital revolution” in photography happened faster than anyone predicted and Kodak, the erstwhile king of photography, had difficulty in adapting quickly enough.

Or who would think there’s any trust left in the Kodak brand given the near-homeopathic levels of dilution it’s subjected to. Maybe these companies' real lingering value is to serve as a ...

European analog photographers have reason to celebrate as Kodak Professional darkroom chemicals are once again available for purchase throughout Europe. These rebranded Kodak Professional Photo ...

The Problem with Executing Spies Elon Musk Is an Essential Trump Employee Kodak became the latest U.S. brand to censor itself and apologize to the Chinese government for speaking the truth this week.

Kodak had traditional film ... startups without a legacy cash cow may not be apparent at times. They have no brand. They have no cash. However, they have no legacy to protect or to prevent ...

This 16MP snapper is the first ever compact system camera from the brand, but is it worth the wait? Find out in our Kodak S-1 review Over a year ago the Kodak camera brand was re-born under the ...

We appreciate his contributions to making Kodak an iconic worldwide brand with a remarkable heritage of innovation." Mr. Chandler, a longtime Brighton resident, joined Kodak in 1950 after ...

Enter the Kodak Matrix QLED 4K Smart TV. Kodak, a fairly new brand in this smart TV category, seems to have gotten it right. The TV has a QLED Panel, a decent processor, and Google TV OS.