Dermatologists share the best keratin products for damaged, frizzy hair. Plus, the experts talk about whether keratin can ...

Some brands don’t just follow trends – they start them. And that’s exactly what ANSWR has done. The haircare brand known for ...

“Keratin treatments can make hair more manageable, especially if your hair is particularly frizzy, thick and unruly,” says ...

Keratin is one of the most popular hair treatments in India. It is a natural protein found in our hair, skin, and nails that ...

Social media is debating the truth about "protein overload," when using too many protein-containing haircare products makes ...

This is general information. The results of keratin treatments may vary. It’s important to consult a professional before use. Always perform a patch test to avoid adverse reactions or side effects.

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...

The cuticle is your hair’s protective outer layer, and when it’s healthy, it’s smooth and flat. Damage can lift some of the ...

Available to shop online for just £44.90 (compared to upwards of £200 for in-salon keratin treatments), ANSWR says the innovative product sleek, shiny and frizz-free hair that can last up to two ...

The FDA has discouraged consumers from purchasing products containing formaldehyde or related ingredients due to potential ...

Nowadays, if such a makeover were to be replicated, we’d put good money on the hair stylists involved using a keratin treatment. Why? Keratin is renowned for its ability to reduce frizz and tame ...

There is an active debate on whether “protein overload"—when" using too many protein-enhanced hair products leaves hair dry ...