What we say: Our tester tried this on her platinum-blonde hair and was surprised by how non-drying the shampoo formula was ... While the conditioner gave strands a boost of hydration, she still ...

Joico K-PAK Clarifying Shampoo detoxifies hair from hard water, chlorine, and minerals. This clarifying shampoo also protects hair against pollutants and has been lab-tested using pollution ...

And Joico purple is reasonably priced ... includes two full-size bottles of Not Your Mother’s Blonde Moment Shampoo and Conditioner (one of each), and works like a charm on coarse and ...

Using a special purple-tinted shampoo and conditioner (like Joico Blonde Life Brightening Shampoo) a couple of times a week will help keep the brassiness at bay. Leave the product on for about ten ...

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes ...

But all of the Defy Damage product is awesome," she says, adding that, "Joico has great products, so that's the easy part [of haircare]!" The Defy Damage collection — with shampoo, conditioner ...