Under a law signed Aug. 24 by Gov. Phil Murphy, New Jersey will designate the area as a new tourism region to help boost economic vitality in Hunterdon, Mercer, Middlesex and Somerset counties.

The map measure, of course, juts into a nasty dispute that touches nerves all over the state: Is Central Jersey real and, if so, where is it? To some, it’s a magical place.

Last week, the state Legislature passed a bill requiring New Jersey to redraw its tourism map, including and promoting Central Jersey. For those uninitiated, this may not seem to be a big deal.

HUNTERDON COUNTY, N.J. (PIX11) — If you ask the Perry brothers where you can find Central Jersey, they’ll show you exactly where they claim it to be on the map. “You fold it lengt… ...

New Jersey Assemblyman Andrew Zwicker. (Emma Lee/WHYY) Not only would it put Central Jersey on the map, but the bill will help bring tourism back to pre-pandemic levels by directing the Division of ...

The bill would establish new tourism regions and subregions in New Jersey – including Central Jersey. Lanette Espy • Feb 17, 2023, 9:06 AM ...

The decline has been felt unevenly across our state. Tourism last year was down 25% or more in nine of New Jersey’s 21 counties, with Somerset (-41%) and Mercer (-40%) down the most.

The tourism division can add other areas to Central Jersey too, said one of the law's sponsors. "It wasn't like when we were writing the bill, we had come in saying it is only these four counties ...

Following years of often angry debate among residents from High Point to Piscataway to Cape May, there may soon be a new state law that formally divides New Jersey into three regions: North, south ...