Besides beer and whisky, Asahi is known in Japan for making popular soft drinks such as Calpico and Mitsuya Cider. At home, ...

Beer from a can just ain't the same as beer from a tap, and a lot of it's about the foam. The Japanese take their beer foam pretty seriously, it would seem, and a design team reckons it's worked ...

Asahi Super Dry, the premium Japanese beer popping up in Asian restaurants and a growing number of pubs across Europe, has quietly made much bigger waves in the region thanks to its parent company’s ...

Asahi has achieved what many international beer brands could only dream of—taking on much-loved local brands and winning. A decade ago, when legendary Japanese brand Asahi was trying to work out ...