This strategic partnership will introduce a fresh lineup of collegiate-branded JanSport backpacks, launching in university bookstores in July 2025, with an apparel collection to follow.

Backpack brand JanSport has announced a strategic partnership with L2 Brands, a leader in collegiate and destination apparel, ...

JanSport, the iconic backpack brand known for being Always With You, is teaming up with L2 Brands, a leader in collegiate and destination apparel, to ignite its presence on college campuses nationwide ...