Lionel Messi and Inter Miami unveiled their new home jersey for the 2025 season after teasing it in a Super Bowl LIX ad. Lionel Messi and Inter Miami made their presence felt at Super Bowl LIX, and not just because the Argentine star attended the game at the Caesars Superdome.

Inter Miami CF is bucking the trend in MLS, releasing two new kits for the 2025 season rather than just replacing one each in alternating years.

The Herons will wear the kit for two years, in which they will compete in the FIFA Club World Cup and move stadium.

Inter Miami unveiled their new "Euforia" home kit ahead of the 2025 MLS season in a Super Bowl commercial featuring star player Lionel Messi.

Messi jersey sales in Ohio were 30% higher in 2024 than 2023, MLS noted. So, Messi's move to the United States continues to stir fans and promote the growth of soccer. Messi again was ranked No. 1 for the top-selling jersey in 2024, and his teammate, Uruguayan superstar Luis Suárez, ranked No. 2.

Inter Miami CF has made a major announcement just before the start of the 2025 MLS season, unveiling a new home jersey called the "Euforia Kit." “Euforia begins,” MLS captioned, sharing the look on Instagram. The announcement quickly excited fans, prompting supporters to flood the comment section with reactions.

On Thursday, Inter Miami announced that Más+ by Messi, a sports drink launched by Messi, became the club’s Official Hydration Partner.

Inter Miami CF are set to close out their preseason schedule on Friday night against MLS rivals Orlando City SC, ahead of their Concacaf Champions Cup opener on Feb. 18 against Sporting Kansas City.

In a Super Bowl advertisement starring Lionel Messi, Inter Miami CF debuted their new "Euforia" home jersey prior to the 2025 MLS season.