Lacoste temporarily replaced its polo shirts’ crocodile logo with the images of 10 endangered species ... The French clothing company calibrated the number of shirts produced for each series ...

After all, that’s what his brand is called, and Polo shirts with the polo-rider logo ... company. In the mid-1960s, he brought the company the idea of widening its offerings—literally: his ...

Lacoste has swapped its distinctive crocodile logo for one of 10 threatened animal species on a series of limited-edition polo shirts, designed to bring attention to the global state of biodiversity.