The release is the first visual representation of this historic brand refresh. After almost 50 years, HUGO BOSS is introducing a new logo for its core brand, BOSS, along with a true 360-degree ...

As the team's "Official Apparel Partner," the Hugo logo is featured ... CEO of Hugo Boss, said partnering with VCARB is an opportunity for the brand to connect with Gen Z on a global scale and ...

The announcement isn't Hugo Boss's first foray into emerging technologies; last year, the company announced that its Hugo ...