In the late 1990s, when Ray McCandless was asked to create a public-administration concentration in the M.B.A. program at the University of Findlay, he wanted to include a memorable capstone ...

Case briefing has a long history in legal studies as a tried-and-true method for reviewing and analyzing judicial opinions. Whether you’re a law student attempting to master case briefing, or a lawyer ...

A carefully crafted advertising case study tells potential advertisers how your medium helped a company build their brand or make more sales. Case studies are useful on your website, in print, in your ...

So, you want to attract new customers and compel them to buy your products and services? But why would they spend their hard-earned money on them if they don’t understand their value and purpose? This ...

Making it all about the other person—that seems to be one of the marketing flavors of the month. I'm talking about the marketing premise that great salespeople have known, accepted, and practiced ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

While this may seem blunt, clients don’t care about what you do and only care about what you can do for them now. When creating a case study, it’s important to remember that each one is a ...

Last week, Fire Enterprises (FEI) marketing maven Marka told savvy salesperson Zoot how to create client case studies and use them as sales tools. This week, Marka gives Zoot a tip for writing a ...

A market analysis is critical to a business plan. It helps you understand the buying habits of your target market. Many, or all, of the products featured on this page are from our advertising partners ...