The era of third-party cookies is at an end. In January, Google Chrome restricted third-party cookies for 1% of users and plans to ramp up restrictions to 100% of users by 2025. Full-fledged ...

Google has started testing the phasing out of third-party cookies on Chrome, affecting about 1% of its users or approximately 30 million people. Learn how to check if you are part of the initial test.

Vibhor Kapoor is the President of AdRoll, a marketing and advertising platform that helps business-to-consumer brands grow their businesses. Third-party cookies have long been used by advertisers to ...

Chrome users waiting for Google to kill third-party cookies now have to wait even longer. In a Tuesday news update, the company revealed that its plan to start blocking third-party cookies by default ...

Google Chrome’s third-party cookie deprecation plan is in effect, and the industry continues to await the fallout from the death of the cookie. However, it’s worth recognizing that the third-party ...

It will also "not be rolling out a new standalone prompt for third-party cookies" that would have allowed users to opt out of being tracked by advertisers. Google has made the announced a few days ...