Quantitative research relies on analyzing statistical data, while qualitative research focuses on answering important business questions, including discovering why customers select products or ...

Q: We frequently need to select samples of populations for test of transaction work when auditing or reviewing client financial data. Currently, each staff member uses his or her own sampling method, ...

When auditing a company, auditors use a combination of professional judgment and statistical sampling methods to estimate account balances. Statistical sampling is an efficient way to design samples, ...

The way people make decisions often seems irrational. One explanation for this behavior is that they seek evidence that confirms what they already believe, a phenomenon called 'confirmation bias'. But ...