Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Here we go again—just as we dig into summer, the busy back-to-school and holiday shopping ...

Retail conversion measures the proportion of visitors to a retail outlet who make a purchase. If 300 people visit your store in a day, but only 75 buy something, the conversion rate is 25 percent. To ...

Want to effectively track the performance of your PPC ads? Here's how to measure the success of your paid search campaigns with or without conversion data. One of the greatest gifts digital marketing ...

Conversion optimization rarely sparks marketers' interest, yet it's an easy way to lower customer acquisition costs. The road to improved sales lies in increased conversions — on-page activity such as ...

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page This metric helps measure visit quality and relevance Exit rate is a ...

A conversion rate indicates how individuals completed a desired action like clicking an ad on a website, in comparison to the total number of visitors. In the context of digital marketing, ‘conversion ...

Google published an article detailing a conversion metric called the Relative Mobile Conversion Rate. It’s a ratio of desktop versus mobile conversion rates. This metric, first discussed in 2018, has ...

Google Ads is an expensive game if you get it wrong. So, we figure you’re doing what you can to measure the performance of your campaigns. But just how are you doing that? Our best guess is you’re ...