Gucci Town offers a free and entertaining experience on Roblox. It's designed to advertise the Gucci brand while also giving players lots of free avatars.

Roblox Gucci Ancora Town is an ethereal reproduction of Brera, Milano that skillfully combines fashion and art.

MILAN (AP) — Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats. The digital ...

Photo / AP Anyone whose virtual alter ego is wandering around the Roblox online game platform these days might run into other avatars sporting Gucci handbags, sunglasses or hats.

A collaboration between luxury fashion house Gucci and online platform Roblox represents a new era of virtual-real world interplay.