Accordingly, Pricing Strategy: Monetizing and Growing the Business will help you understand how organizations of any shape, size, and industry affiliation should go about capitalizing on their efforts ...

Most marketers have learned the basics of pricing strategy in their business classes—cost-plus ... put too much effort into color-coding their price tags. But the ones that do have seen a distinct ...

The content of the course is organised into two principal modules: (1) pricing strategy and fundamentals and (2) pricing tactics and implementation. The first module of the course covers the ...