The “Differentiation Workshop” will occur Nov. 5 and will teach how to differentiate in the classroom.  The workshop will ...

When I bring up the subject of differentiation to executives, they immediately think marketing department, as they are the ones tasked with that strategy. But there is a second party responsible for ...

So much is happening virtually these days. Recently, one of my clients invited me to do a virtual session on retail banking, where I covered domain trends, technology trends and transformation ...

Every chief marketing officer worth their salt knows the importance of having a brand stand apart from the competition, to be unique in the eyes of the consumer and get recognized for it. After all, ...

As a business leader, your holy grail should be to differentiate your business so that customers and clients will want to buy from you rather than your competitors. How to do so is not rocket science.