Differentiation in today's market is one of the biggest challenges companies face. Here are four steps you need to take to stand out from your competitors. Differentiation – meaningful, relevant ...

Survival in the wild means blending in and camouflaging one’s appearance to avoid being seen by prey. It’s just the opposite in marketing. Prioritize market differentiation. Be noticed or die. And ...

Carol M. Kopp edits features on a wide range of subjects for Investopedia, including investing, personal finance, retirement planning, taxes, business management, and career development. Amy is an ACA ...