Your sales reps want and your marketing team needs clarity on ICPs and Persona to target the right people, at the right companies, with the right message. Clear target audience. Defining your ideal ...

Convey your customer choices with your positioning, vetting, aligning expectations, choosing not to renew, or walking away as ...

I go step by step to show how I set up a Google Business Profile so my business shows up in Google search and on Google Maps. This helps me get found by more customers online. I show how to create a ...

Targeted lead generation focuses on attracting high-intent prospects who match your ideal audience profile. It reduces wasted resources and ensures that you reach the right people at the right time.

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...